They have also had to ride out the initial skepticism. “People didn’t understand the concept of cashew butter – it’s foreign to them… So, although the raw materials are there, I think it’s an unorganized sector that needs a lot of work,” adds Mohamedhussein.
“I think as a company, for us, there has been so much problem- solving, so much innovation that we’ve had to do,” says Sabiha, “so much independent research, because there aren’t any bodies by the local government that you can reach out to for advice, although the government has been supportive. There have been
Source link : https://www.forbesafrica.com/entrepreneurs/2023/08/22/from-raw-to-reward-bringing-cashew-butter-to-stores-in-tanzania/
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Publish date : 2023-08-22 07:00:00
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