SonyLiv has been India’s leading streaming choice for a very long time, but now, it will be crossing borders. It is being reported that Sony LIV will be making strategic expansions into select countries in Africa and the Caribbean region.
Though for a very long time, Sony targeted India as their main market, in their recent quest, they are planning to go international. As of now, users from South Africa, Mauritius, Jamaica, Guyana, and Trinidad & Tobago will be able to access the massive library of SonyLIV.
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SonyLIV lately has been producing some great regional titles such as Scam 2003: The Telgi Story, Rocket Boys, and Scam 1992. Providing such Indian content on a global level is indeed commendable.
Now, there is no update regarding the creative side of the streaming, as SonyLIV doesn’t make any promises about making regional content for the Caribbean region, but in the future, it can change.
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Prime Video is also making such global investments as they are targeting the South Asian market and watching the potential. Netflix, on the other hand, is already occupying the majority of markets, even in South Asia, where Japan and South Korea emerge as two of their biggest hot countries.
The African and Caribbean market is indeed less discovered, but their recent ventures will help bring the numbers up, and on paper, the market has immense potential.
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Source link : https://www.m9.news/what-to-watch-on-ott/sonyliv-goes-international-moving-into-africa/amp/
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Publish date : 2023-10-04 07:00:00
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