Sony Liv
Sony LIV, a video-on-demand (VOD) service has announced its strategic expansion into select countries in Africa and the Caribbean region. This move underscores Sony LIV’s commitment to providing indigenous entertainment to a global audience and delivering high-quality content to viewers worldwide.
Sony LIV’s extensive library boasts over 40,000 hours of content across multiple languages. Users of South Africa, Mauritius, Jamaica, Guyana, and Trinidad & Tobago can now access this rich content catalogue, catering to their diverse tastes and preferences.
The users will have access to a lineup of content that ranges from original series such as Scam 2003: The Telgi Story, Rocket Boys, Maharani, Gullak to 18,000+ hours high-octane TV shows to select sporting events.
The platform is also home to acclaimed regional and Hollywood films such as Gargi, 2018, Por Thozhil, Saudi Vellakka among the others.
This expansion is a step in Sony LIV’s mission to connect with the Indian community globally while also reaching out to new audiences and enriching the entertainment experiences of viewers in Africa and the Caribbean.
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Manish Aggarwal, head of growth and monetisation, Sony LIV, says, “South Africa, Mauritius, Jamaica, Guyana, and Trinidad & Tobago are home to a significant population of the Indian diaspora and with an accelerated digital adoption amongst consumers in the market, there is an increasing appetite for digital entertainment that is both culturally rich and has a wide appeal.”
“Sony LIV aims to offer an inclusive and seamless viewing experience to the users,” he adds.
Published On Oct 3, 2023 at 04:20 PM IST
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Source link : https://brandequity.economictimes.indiatimes.com/amp/news/media/sony-liv-announces-foray-in-africa-and-the-caribbean/104130680
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Publish date : 2023-10-03 07:00:00
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