Innovative Solutions for Today’s Media
The first in-person edition of Digital Media Africa since 2019!
The focus will be on accelerating digital transformation for African news publishers, securing and growing digital revenue, addressing challenges and opportunities in digital revenue generation, and exploring the role of AI in African newsrooms. The conference will also cover strategies for engaging young audiences, building public trust through inclusive leadership, and navigating the evolving advertising landscape.
The event comes at a particularly challenging moment for the continent’s newspaper publishers. “With mounting newsprint and distribution cost pressures, along with print publications downsizing or closing, it is urgent for African publishers to speed up their digital transformation programs. This is necessary to establish a strong foundation for generating digital revenue and to fulfil their crucial role in society,” said Vincent Peyrègne, CEO of WAN-IFRA. “We believe this event will serve as a catalyst for goodwill and bring new and encouraging opportunities to our African colleagues through increased international collaboration,” added Peyrègne.
The conference programme is designed to share practical case studies and insights into enhancing audience engagement and revenue growth, including the use of new technologies.
Digital Media Africa will host 150 participants and speakers drawn from across Africa and Europe. Nairobi was selected as the host city due to its dynamic news media community. The event will take place at the Aga Khan University’s Graduate School of Media and Communications.
Note that the conference will be preceded by workshops on the 17th and followed on the 20th by visits to local media companies for those who are interested.
Speakers 
Project Manager & Team Lead, The London School of Economics and Political Science, United Kingdom
General Manager Commercial, Nation Media Group, Kenya
Founder and CEO, Khaya Defero and Rogue & Associates, Zimbabwe
Managing Director and Editor-in-Chief, Punch Newspapers, Nigeria
Associate Professor and Head of Department: Communication and Media Studies, University of Johannesburg, South Africa
Source link : https://wan-ifra.org/events/digital-media-africa-2024/
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Publish date : 2024-05-26 17:45:58
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